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Other Articles - Starting an E-Zine - 5 Questions to Ask when Deciding Whether Publishing an E-Zine is Right for You
These days there are over 90,000 ezines and newsletters on the internet. So how do you know whether you should add your own company ezine to the mix? This is a big question for many company CEOs and
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
public relations experts as well as small business owners.
An ezine is a time consuming commitment, one that must be kept in order to have positive results for your business. But if done correctly
An ezine is a time consuming commitment, one that must be kept in order to have positive results for your business. But if done correctly
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
and with the right intentions an ezine can be a great asset.
When making your decision, there are 5 questions you should ask yourself in order to determine whether or not publishing an ezine is ri
When making your decision, there are 5 questions you should ask yourself in order to determine whether or not publishing an ezine is ri
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ght for your business.
1.Who is your target subscriber?
Give a great deal of thought to who you want to subscribe to your ezine. Who is it that you want to provide information to? What do you want
1.Who is your target subscriber?
Give a great deal of thought to who you want to subscribe to your ezine. Who is it that you want to provide information to? What do you want
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
this person to get out of your ezine? In what way do you want your ezine to impact this person’s life?
The more you think about who your target subscriber is and what makes him tic, the better equ
The more you think about who your target subscriber is and what makes him tic, the better equ
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
pped you are in knowing exactly what your ezine should be about.
2.Do you have consistent, valuable information to give your subscribers?
When a reader subscribes to an ezine or newsletter she exp
2.Do you have consistent, valuable information to give your subscribers?
When a reader subscribes to an ezine or newsletter she exp
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ects to receive new and interesting articles that are of value to her. She also expects to receive them on a consistent basis.
In order to meet those expectations your ezine topic should be broad e
In order to meet those expectations your ezine topic should be broad e
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
nough to allow for unlimited new information to be provided to your subscribers. That being said, be cautious of having a topic that is too broad. This can lead to lack of focus and therefore lack o
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
f reader interest.
3.What benefits will your potential subscribers receive from your ezine?
In today’s society people have one thing and one thing only in mind when they are asked to sign up for a
3.What benefits will your potential subscribers receive from your ezine?
In today’s society people have one thing and one thing only in mind when they are asked to sign up for a
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
nything: What’s in it for me?
You need to have a clear concept of what’s in it for your subscriber before you even begin to write your first word. If he feels that your ezine is only there to serve
You need to have a clear concept of what’s in it for your subscriber before you even begin to write your first word. If he feels that your ezine is only there to serve
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
your purpose (say, in advertising your business) he will cancel his subscription with the first issue, that’s assuming he even signs up.
Have a crystal clear sense of the benefits for your subscrib
Have a crystal clear sense of the benefits for your subscrib
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
er and make a few of them evident before seeking a subscription.
4.What do you hope to accomplish for your business by publishing an ezine?
Of course, even though you need a clear idea of what’s i
4.What do you hope to accomplish for your business by publishing an ezine?
Of course, even though you need a clear idea of what’s i
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
n it for your subscriber, the main reason to publish an ezine is that it will be of some benefit to your business. You need to have a good idea of what that is so you will know whether it’s of enoug
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
h benefit to your business to continue.
5.Do you have the time and/or money to dedicate to publishing an ezine?
As I stated earlier, an ezine is a very time consuming commitment. Although it isn’t
5.Do you have the time and/or money to dedicate to publishing an ezine?
As I stated earlier, an ezine is a very time consuming commitment. Although it isn’t
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
always necessary to publish an ezine daily, it is best if it’s at least published twice each month. I have seen some ezines that are published only periodically and I don’t recommend this for one s
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
mple reason; people are results-now oriented, meaning that if they are not seeing immediate, consistent results with something they will not continue. What does this mean for your subscriptions? Can
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
cellations.
A good copywriter can be a godsend in the area of time, as well as quality material but this will cost you money. How much money depends on a couple of things.
•How often your ezine is
A good copywriter can be a godsend in the area of time, as well as quality material but this will cost you money. How much money depends on a couple of things.
•How often your ezine is
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
published and how much content is required.
•The quality of the copywriter. As the adage goes; you get what you pay for. And this is true of copywriters as well.
Making sure you have either
•The quality of the copywriter. As the adage goes; you get what you pay for. And this is true of copywriters as well.
Making sure you have either
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
the time or money or both to dedicate to your ezine is essential. Subscribers expect to get a consistent, quality ezine, even if they aren’t paying a dime for it, or maybe especially if they aren’t.
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
Making the decision to publish an ezine is no light task but if you thoroughly consider your answers to these questions you’ll soon know whether or not it’s the right thing to do for your business
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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