Other Articles - Business

I once had a colleague that would roll his eyes at almost every idea that wasn’t his own. Additional facial expressions that complemented the eye-rolling were typically easy to spot as well: puffed cheeks then a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

release of air, sighs, furrowed brows, and other assorted expressions that gave everyone around the distinct impression that this individual thought he was way too smart to have to sit in meetings with the rest o

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

f us. One time someone called him out on it. The most interesting part of all of this was that he really didn’t have a clue that he was an eye-roller. He truly was not aware of the expressions he was making and

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

even more importantly how they were negatively impacting the rest of the team.

I’ve found two factors that can lead to problems with facial expressions. The first is the person being completely unaware of the fa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ce they are donning. Individuals who are not conscious of the picture they’ve painted on their face for others to see are usually also not fully aware of the impact they have on their group. The second factor th

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t can lead to problems is in misreading the facial expressions in front of us. Concern may be misconstrued as disapproval. A lingering furrowed brow from a prior meeting may be taken as frustration around the to

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

pic you are putting on the table.

Have you ever stopped and thought about the face you are wearing?

The expression it holds during a team meeting.

The signal it gives off that says ‘don’t talk to me

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

right now’ as you’re walking down the hall.

The ‘I’m in trouble’ or ‘life is great’ face after you leave your manager’s office.

Unless you have a particularly good poker face and wear it all day long; you pr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

obably show a lot about what you’re thinking and feeling in your face, like the rest of us. While it’s usually not a problem to wear your emotions on your face; it makes sense to understand how people around you

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ill perceive the expression you’re wearing. From a scowl to a smile your face paints a picture and the people around you read meaning into the pictures they see. If you manage others it’s particularly important

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

to understand the messages you’re transmitting through your facial expressions.

Let me share with you another story. This one is about P.J., a mid-level manager of about 30 people. Part of what P.J. was known f

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

or was wearing his feelings on his sleeve. The employees used to wait for P.J. to walk by their desks after a management meeting. They were sure they knew what was going on by the look on P.J.’s face. When P.J.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

looked worried they all assumed something bad was about to come down the pike. They kibitzed and shuffled around for the rest of day and theorized about what was to come. Nothing productive was accomplished the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

rest of the day. However, when he walked out smiling and, by the expression he wore, obviously happy people were eager to find out what was up. They’d go right up and ask what was going on. The rest of the day

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

he team would be humming away like a well oiled machine. The team remained on this roller coaster ride until P.J. realized the impact he was having on the team. At first he didn’t really believe that they paid t

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hat much attention to him. But he couldn’t let go of the idea so he decided to test the waters. He’d leave meetings purposely very serious. For the rest of the day he kept an eye on the team. It was true. The

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

scuttled around and kibitzed and were completely unproductive. When he left meetings cheery there was a 180 degree shift in the vibe of the office. Back to the well oiled machine. This information didn’t stop

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

P.J. from reacting to the business at hand, but it did help him understand when he needed to put a little control on his emotions. It also helped him realize that he needed to communicate with his team and explai

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the expressions they were seeing. They needed to understand when he was worried or frustrated just as much as when he was excited or happy.

So what do you do? P.J. is a great example of what to do. Pay attent

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ion to how you’re feeling and how you’re expressing yourself in your everyday work situations. Pay attention to the reactions of those around you. Allow your facial expressions to support your managerial ability

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otherarticles.org.ua/article/237/otherarticles-Whats-in-a-Face.html">What's in a Face?</a>

BB link (for phorums):
[url=http://www.otherarticles.org.ua/article/237/otherarticles-Whats-in-a-Face.html]What's in a Face?[/url]

THE GOLDEN RULE, do you believe in applying it to your cattle deals? And if not do you sleep well at night?

Take a minute and think about the goals you've set for yourself. How close are you to accomplishing them? It's time to take stock and think about where you are, where you want to be, and how to get there.

How to prevent distortion, rumors and hearsay in an organization. Though listening long speeches is difficult this leads to rumors & hearsay. It's very important to uncover such problems. Lack of listening and hearsay information is real problems and should not be ignored. Check out the basic twelve rules, which will bring a huge difference.

Tags

Links

Other Articles - What's in a Face?

Related Articles: