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    Hi!

    Recently one of my clients was looking to hire a financial controller for her business. Out of all the people who applied, the most suitable person was John.

    John had most of the attributes Jenny was looking for. Us
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ing our tip sheet Hiring the Right People as a guide, it was easy for her to narrow down her shortlist of applicants.

    Unfortunately there was one negative aspect about John… his appearance. Although he was dressed in su
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    itable business attire, he was extremely overweight. This bothered Jenny for two reasons. She thought someone in that situation would be more prone to illness and secondly, if he didn’t take care of himself personally, wh
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    t would he be like looking after her business financials?

    He had everything else in his favour except for this very important issue. You see, as a small business owner with limited resources, Jenny couldn’t take the risk
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    as the odds were high that being as overweight as he was, he was bound to have health issues which would affect his productivity.

    Do You Dress For Success? Being an avid networker, I get to meet many people and am cons
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    antly astounded by the way the majority present themselves.

    I met a ''coach' who raved about how successful she was and what she does for her clients. This person was at least 10kgs overweight, her chest was exposed and
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    her clothes were very inappropriate for a business environment. If you were looking for a coach, would you consider investing in her services? She obviously had her own issues to deal with. What she said didn't match how
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    he looked.

    The accountant who called himself a 'wealth strategist'…he had a beard, looked very unhealthy and was wearing a tweed jacket….what impression did he make? None. He appeared scruffy and obviously didn't take ca
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    re of himself. How could he take care of other people's affairs?

    In contrast to these people, the mortgage broker who was dressed extremely well in a tailored suit, who obviously took pride in her appearance and looked c
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    nfident and competent. If you were interested in borrowing money would you consider utilising her services? Of course you would. She gave the impression that she knows what she's doing. By the way, whether she is competen
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    t or not you'll only find that out if you do business with her. However, if she cares about herself, chances are she cares about her clients and provides a good service.

    Perception is Reality Would you prefer to do busi
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    ness with someone who looks confident and credible? Whether we like it or not people will pass judgement on you within a few seconds of meeting you. They will make assumptions about you personally and your organisation.

    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    e've all seen or know of people like this. Perhaps it's you and you don't even realise it!

    Image in the Workplace It's a serious business. Image Coaches are being hired by organisations to teach their people how to pres
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    ent themselves in the best possible way. How are you and your people perceived by your clients, prospects and suppliers?

    Your personal image can be either positive or negative. It can accelerate your success or hinder it
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen


    How to Transform Your Image If you seriously want to enhance the results in your life, consider seeing an image coach.

    Some of the results achieved can be astounding. One of my clients, an accountant was considered a
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    'pushover' by her staff and business partner. Because of her quiet nature she wasn't taken seriously. She also dressed in a way that reinforced her lack of confidence.

    Since having coaching around her image… looking how
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    o dress in a more flattering way with credibility and power, she is far more confident and has become more assertive and respected. It's also made her look 10 years younger!

    The image coach will show you how to present y
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    ourself in the best possible way. When you look good, you feel good. When you feel good you attract people to you like a magnet!

    So if you want to attract the right type of people to you in business and in your personal
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    ife, then this is definitely one area you should invest in.

    The Final Word Looking successful is just as important as being successful. Whether we like it or not, people judge us in a number of ways. To be credible we h
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    ave to look like we know what we're talking about as well as having the skills and abilities to deliver.

    Don't forget… You are your most important asset and you are worth investing in.

    Have a great week Lorraine Pirih


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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