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I'm often asked to come in to organizations and give a motivational speech to their employees. I reply that I'm not a motivational speaker. Never have been. Never will be. Don't want to be. I do something else. I teach their people

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

how to become motivational leaders. That's a far more productive endeavor.

The concept and application of motivation are misunderstood in most organizations. The motivational industry is based on a fundamental contradiction; because the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ocus of motivation is misplaced. After all, leaders (salespeople included) should be motivated. If they aren't, they shouldn't be leaders.

Here's where the focus should be: not on the leaders themselves but on the people they lead. Can

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

those leaders transfer their motivation to other people so those people are as motivated as they are about the challenges they face?

Furthermore: Can those people who "catch" the motivation of their leaders then go out and motivate others

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

-- and those others go out themselves and motivate still others ... and on and on?

Finally, can people at each phase of this "cascading of cause leaders" translate motivation into action that achieves results -- and not just average resul

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

s but more results faster on a continual basis?

All my books, articles, courses, seminars, workbooks and interviews are based on that simple sequence of ideas.

I have written many articles on motivation and how to transfer your motivatio

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

to others.

But there is another way of transforming your motivation to others that doesn't take much explaining. It's surprisingly simple, easy to use, and effective. Yet few leaders I've encountered use it, and those who use it, don't

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

use it well.

It's the Way of the Question Mark. A "way" is a course of life one undertakes to advance in a particular discipline.

So it is with the Way of the Question Mark. It is not simply a technique; you'll find it is actually a di

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ciplined course of life. (I've been using it for years and am still a long way from mastering it. Because the question mark is often particularly appropriate in a highly charged emotional situation. However, in such situations, when str

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng emotions are getting the better of me, it takes practice and discipline to step back, gather my thoughts, and ask a question.)

Practicing the Way of the Question Mark can enhance your relationships with the people you lead so you get a

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

lot more results as a leader.

From now on in all your leadership endeavors, make a conscious effort to put a question mark at what would otherwise be declarative sentences.

Asking the question rather than using a declarative is usually m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re effective because it gets people reflecting upon their situation. After all, we can't motivate anyone to do anything. They have to motivate themselves. And they best motivate themselves when they reflect on their character and their

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ituation. The question prompts people to answer, and when they are answering, they may engage in such reflection. You may not like the answer; but often their answer, no matter what it is, is better in terms of advancing results than you

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

declaration. Also, their answering the question may prompt them to think they have come up with a good idea. People are less enamored of your great ideas than they are of their ideas, even if those ideas are simply average.

For instance

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

, your organization needs to have people to from point A to point B. An order leader might say, "Go from A to B."

Practicing the Way, one might ask: "Tell me what you think about going from A to B?" or "What's the best way for you to go

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

from A to B?" or "Tell me how I can support you going from A to B?" or "How will you take leadership of others going from A to B?"

Mind you, I'm not talking about pandering to people's whims. I'm talking motivation, motivating people to

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

get more results faster on a continual basis. (In fact, you can't order people to get more results faster continually. Only motivated people can do it.) I'm talking about challenging people to undertake extraordinary things, to be bette

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

than they think they are.

The question mark, as opposed to the simple declarative, opens up a world of results-producing possibilities. And it's a world predicated on their choices.

Make the Way of the Question Mark your way. Discipli

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e yourself to ask questions rather than make statements. You'll start getting more results.

2005 © The Filson Leadership Group, Inc. All rights reserved.

PERMISSION TO REPUBLISH: This article may be republished in newsletters and on w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

b sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to publish is appreciated but not required: mail to: brent@actionleadership.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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If you are a medical device manufacturer located outside the European Union or the European Free Trade Association and wish to export into the European Market, you must follow several steps to ensure that your product is in compliance with the European Directives.

If you are an Employer looking for permanent staff, using agencies can be an efficient and cost effective method of recruitment. Do your homework carefully and you can concentrate on what you do best, running your business.

When franchise companies are moving fast in the market place they must pay attention to the details. If a franchisor fails to give the required items as outlined in the franchise agreement to the franchisees on the prescribed timeline they risk legal issues and regulatory issues.

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