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What do the companies 3M, Polaroid, and Walt Disney have in common? All have innovation in their blood. All encourage an innovative spirit at every level of their organization.

For example, 3M

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

has a goal to derive 30% of revenues from products less than 4 years old. Research staff spend 15% of their time on projects of their choice. They are encouraged to mingle with customers, take

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

risks and champion ideas. Out of this culture have come the famous Post-it notes and other very profitable products.

However, innovation is not the same as creativity. Creativity is an indivi

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

dual process. Everyone is capable of coming up with good ideas. Innovation, on the other hand, is a group process. Innovation results from bringing together the experience, skills, and wisdom

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of a group to convert good ideas into tangible products, services or processes.

It takes the technique of brain-storming to a much higher level---that of focusing the group's efforts to solve a

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

specific problem or take advantage of an opportunity or improve performance. So how does a manager or team leader cultivate innovation in their organization? What can be done to take, for exampl

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e, an idea for a painting and actually come up with the painting itself?

Here are a baker’s dozen strategies to build your team, department or your business innovative muscles.

Establ

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

sh brain trusts or innovation teams comprised of management, operations, customer service and other groups to openly explore problems and come up with solutions. Teach people specific creative t

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

hinking an problem-solving techniques.

Go out and get information directly from your customers. Bring them together to evaluate your existing products and services in terms of their c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

urrent value and potential value.

Actively seek out, encourage, and reward innovation in your employees by having contests, special days, open office areas for brainstorming, etc.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Sponsor in house trade show where employees share ‘how I did it’ stories on recent work accomplishments.

Schedule regular meetings, open to all employees at all levels, to discu

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ss issues and solicit ideas.

Encourage the Edison factor---let people know it's OK to fail. Edison conducted 9000 experiments before developing a working light bulb. The important t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hing to emphasize is what is learned from a failure.

Provide ways in which innovative ideas are transmitted to decision makers for feedback and implementation similar to what General El

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ectric does in its "work out sessions".

Have a creative corner or special area stocked with books, videos, learning games for people to engage in creative thinking on their own and co

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

pany time.

Ask people to focus their creative thinking each month on a specific issue. Recognize and reward all ideas that are submitted. Follow-up with what is being down with the

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ideas.

Recognize the person or group each quarter that has made a significant contribution or solutions to important issues.

Use daily reminders such as desk calendars, hand

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

outs, computer messages or posters that will nudge people to be more innovative.

Bring people together regularly just to think and talk about issues and ideas. When people are relaxed

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

, the vast mental resources of their subconscious can be put to work.

Create a learning environment that recognizes and rewards ‘out of the box’ thinking and acting. On an operational

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

level, this means constantly encouraging risk taking and innovation and tolerating mistakes and false starts.

Are some of these strategies already being done in your organization?

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

Or does your team or department need to strengthen their innovation muscle? Which can they start doing right now? Start tapping the innovative spirit of your team, staff and even your customers

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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