Other Articles - Business

When a prospective client is talking to you, reading your newsletter, scanning your website, you can be sure tha

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t he has Radio Station WIIFM running through his head.

Let's face it - customers don't really care about you an

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

your company. Clients care about themselves.

They care about WIIFM (pronounced wiffum) = What's In It For Me?

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Initially at least, they don't care how long you've been in business or how wonderful you are. Until they know

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat you can do for them, they're unlikely to want to know anything about you. Sounds harsh, doesn't it? But it's

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

the cold, hard truth.

WIIFM is the biggest question in a prospective client's mind.

Yet we spend a lot of our

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ime talking about ourselves, our products, our services and trying to impress with our level of expertise. No wo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

der "glazed-eye syndrome" kicks in i.e. the listener's eyes glaze over because he's really not interested in wha

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you're saying or what he's reading. Instead we need to appeal to the reader's self-interest and let him know

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hy it's of benefit to him to buy your products or services.

Does what you're saying or writing appeal to WIIFM?

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

Your words must be full of benefits to the potential consumer. Focusing on their needs, wants and problems will

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

let them know that you understand them and will begin to create a compelling reason for them to consider buying

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

rom you.

If you're marketing to businesses, let them know how your product or service will help their business.

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

Will it reduce or control costs, boost productivity and increase revenue? Add into the equation that it's not a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

company" that's buying, it's an individual within the company. What are the benefits that go beyond what the com

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

any gets? Let him know how your service or product will make his job easier, help forward his career, make his b

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ss look good, or solve his bosses' problems.

The same approach applies when marketing to consumers. Let the con

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

umer know how your service or gizmo will solve his problems, give him what he wants and improve his life.

It do

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sn't take much to shift to a benefit-oriented perspective. Simply imagine yourself in the shoes of your prospect

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

using the product or service you're selling and imagine the benefits you would get from it. It's as easy as that

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.otherarticles.org.ua/article/24858/otherarticles-Are-You-Tuned-to-WIFFM.html">Are You Tuned to WIFFM?</a>

BB link (for phorums):
[url=http://www.otherarticles.org.ua/article/24858/otherarticles-Are-You-Tuned-to-WIFFM.html]Are You Tuned to WIFFM?[/url]

How much should a company pay for a great logo? How much should a graphic designer charge for a professional logo? Cheap logos are not always what they are cracked up to be. Find out what a great logo is worth and how much a graphic designer should really be charging.

Most business opportunity specialists and practitioners are indeed legitimate. Most business opportunity sellers really do care about their customers and the buyer. However, it is a wide known fact that many Biz Op companies are fraudulent and will lie just to make the sale.

Rigid corporate thinking is a danger to the long term viability of any organisation. This article looks at why learning organisations make sense in the modern world.

Tags

Links

Other Articles - Are You Tuned to WIFFM?

Related Articles: