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So, you’re thinking about doing some marketing. If you’re a small business owner, chances are you’ve already discovered that your options are practically endless.

You could place ads in l

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ocal or national publications…build a new Websitecreate a brochure…start an e-zine…hold a competition…put on an event…get published…have your name printed on pens…put out a press release…a

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

d well, you get the idea.

For some entrepreneurs, all these options result in total paralysis…You don’t do anything because you can’t decide what to do.

Or, you end up choosing your mark

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ting strategies for the wrong reasons so you don’t get good results. Just because something is cheap, or the timing is right, or the opportunity comes from someone you know doesn’t mean it

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s going to help you grow your business.

I once had a client who was addicted to cheap marketing like a woman gets addicted to sales. It didn’t matter if she needed it or not, or if the op

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

portunity was a good fit, as long as the price was right she was going to buy. Boy did she waste a ton of money on “free or cheap” marketing tactics that didn’t get results.

I also have a

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

client who wants to jump on every opportunity that comes her way. Someone calls with a new shopping cart system and she’s ready to buy. A networking organization wants her to join and get

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ublished in their directory. Of course she has to decide in the next few days to get in this year’s edition. So she feels compelled by this to not let the opportunity go by.

Can you say s

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

lesperson’s dream???

So how do you choose the best marketing strategies for your business?

Instead of making your marketing decision based on price, convenience, or familiarity, you need

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

to look at your goals, the results you are likely to get, the true costs and the potential gains.

Not sure how? Try using the quick list of questions below to help you make better choice

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

. Whenever you are presented with a new marketing opportunity ask yourself:

1) Will this strategy get me in front of my ideal client or target market?

2) Will this strategy help me achie

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e my end goals or desired result?

If you answer no to either of these, stop right there and pass on the opportunity. If you answered yes to both, then it is time to calculate true cost.

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

) What is the initial, up front cost?

4) How much time will it take to put everything together?

Now add on 1/3 more time than you think you will need, then multiply the number of hours b

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y your hourly rate to calculate your time cost.

5) Will I need any professional services like printing, graphic design or copywriting to complete the project?

6) If so, how much will it

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ost to get my project done by the due date? Not sure? Call around and get estimates.

7) Do I have time to do this right, or will I have to pull an all-nighter to get everything done? If y

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

u have to work late, count it as time and a half and multiply by your hourly rate.

Now add up all these costs and ask yourself…

8) Does this fit my budget?

9) How many new clients would

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

I need to get to break even on the investment (Divide the total cost by the average revenue generated by one new client)?

10) Is that even possible, let alone probable?

If you’ve answere

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

d all of these questions, you should now have a reasonable idea of the true costs of your opportunity, as well as the potential Return on Investment (ROI). And it should be crystal clear w

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ether or not the opportunity is a good fit for you.

The bottom line is…never make a marketing decision based solely on cost or convenience. After all which is more expensive: A $5000 camp

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ign that brings in 20 new clients who each spend $300 (net profit of $1000), or a “free” ad that really costs you $800 to create but does not bring in any new business at all? You decide

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Employers forced out of offices by the Attack on America and employees fearful of future attacks of airplanes or anthrax are using technology to get the job done. Telecommuting, a trend of the past decade is enjoying a revival and presenting a new challenge for both employers and employees.

It’s not easy to find a job, especially in these days, and in the situation that the world faces. This market situation demands an active search for jobs, that is, to look for a job in a persistent and organized way. Don’t let your self down; learn to adopt a positive and dynamic attitude.

Increased crime, terrorism and employee liabilities have forced employers to avail of services offered by agencies providing background checks. Getting a detailed, in-depth background check by a reputed agency may be a costly affair. There do exist a number of companies providing cheap background check. However, they may not provide adequate and up to the mark information. Another source of obtaining cheap services for a background check is the Internet. A number of web sites offer free and instant online services for selecting job candidates, but these low-budget background checks may not always work.

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