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One of the most expensive ways to waste your marketing dollars is through shallow, boring and unemotional marketing copy. Yet anyone with a keyboard, a desktop publishing program and graphics ability can produce some of the m

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ost wickedly boring and unprofitable marketing promotions since the inclusion of the Sales Prevention Department. If you want to grab your prospect's attention and get them calling, you must make them hungry.

How do you do t

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

hat?

First you identify their pain. You paint the picture of something that's bothering your prospect and what she desires in return. You do this in the opening of your promotion to grab her attention.

Which is more compell

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ng:

A) Acme Loan Company has been in business for ten years. We specialize in mortgage loans, re-financing, loan consolidations, and paying off debts. Borrower's Guide Magazine has named us the number one fastest growing loa

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

n company this year. Why settle for the rest when you can borrow from the best?

Or this...

B) Are the banks ripping you off? Studies show that most consumers are overpaying from $317 to $1,159 on their loans every single mo

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

nth. This is money they could be using to pay off credit card debts, medical bills or deposited into their children's college fund. At Acme Loan Company we specialize in helping you get more of your money back into your hands

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

I hope you agree that "B" is a more compelling opening. The job of the opening is to lead your prospect into the body. The body is where you not only tell, but also show them why they should call you.

The body is where you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

paint the solution your prospect seeks. In this section, you tear down their wall of skepticism and build value for your product or service. And this is the section where you ask for the sale.

A good body should include:

*

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

A description of your product, service or event; * Benefit points that show what they get; * Proof that it works through testimonies; * Interesting facts; * Price; * Guarantee or warranty; * Call to action; and, * Bonuses or

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

premiums.

By the way, many well meaning business owners overuse bullet points like the ones I've listed in the previous paragraph. They believe people aren't going to read the body, so they shortcut the process by writing bu

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

llets to list their points or agendas. If you're still reading this, you know this isn't true. People will continue reading if you've captured their interest.

Now bullets will work if you're promoting a low-priced or no-cost

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

event through a flyer, but it won't work for a $900 workshop like a colleague of mine just tried promoting on her website. Bullets alone do not convey the urgency and importance of your event. Especially if it's in the mid-

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

o high-price range.

And now the conclusion...

Your close may include restating your benefits, a postscript, contact information, another urgent call to action, a surprise bonus or an all-encompassing reason why they must ca

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ll you right now.

Here's an example of a close I wrote from an online sales letter:

What to do next?

If you have questions, pick up the phone to call me personally at 123-456-7890 between 9am-5pm Pacific Time. If I'm out o

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

f reach, I promise to return your call as soon as possible. If you're ready to register now, click on this link to reserve your seat.

Warmly, Your Name Founder: Your Company

P.S. How to Give Powerful Presentations in Eight

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ours is the premiere program I'm offering to only eight success speakers. If you want to attract more out of life through speaking, register NOW before all the seats are filled. Once they're gone, you'll be put on a waiting l

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ist.

P.P.S. Surprise bonus #4. Attendees of this powerful event will also receive a $50.00 gift certificate to attend one session of my Blah, Blah, Blah program. You will learn about speaking "in the moment" and creating rel

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ational presence. This session will help you think on your feet and less dependent on notes and memorization.

Are you seeing how this works?

With compelling copy, you can boost your response rates and get more business. Why

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

on earth would you settle for less? You can run the same successful promotion every time and take the guesswork away from your marketing.

Tommy Yan helps business owners and entrepreneurs make more money through direct respo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nse marketing. He publishes Tommy's Tease weekly e-zine to inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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