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Business Owners are always looking for new ways to increase sales. One way to do this is by all

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ocating a percentage of your advertising budget to promotional products.

Instead of spending 1

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

00% of your budget on advertising, allocate 25% to promotional products. Repeat business from e

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

xisting customers is the mainstay for most businesses!

If you are sending promotional material

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

by direct mail then include something cost effective like a pen, letter opener etc. Make sure

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

hat your business logos, phone numbers are printed / engraved on the gift.

If you are creating

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

a radio campaign then include a free gift for the first 100 customers who reply to your campai

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

gn. It could be as simple as a mug. Every time the customer has coffee you will be on his mind!

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

If you are running a newspaper campaign then include a voucher that entitles the user to a fr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ee gift. Maybe a tee-shirt or a baseball cap with your logo on it.

Arrive at your present clie

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

t bearing a small carefully thought out gift and ask him for a referral. You will be surprised

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

at the response! Diaries, calculators & calendars go down well and you will be in the customers

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

mind long after you are gone.

Once you have given a promotional gift to a client, then you wi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ll earn respect. If the client then receives 2 quotes for the same goods, and yours is slightly

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

out, you will still get the business because you have built loyalty!

Bear in mind that it is

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

mportant to have your details on each product you give and you will reap the benefits long afte

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

r your campaign has stopped! You don’t necessarily need to add your full company details. Even

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

your basic logo will act as a reminder as to who sent the gift!

Before you ask - No, we don’t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

sell promotional products but I am sure that there are local companies who do! To find companie

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s that market promotional products, just do a search on the internet for "promotional products"

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Medical labs minimize waste from this practice by making parts interchangeable. For example, only a scalpel blade is tossed, while the handle is kept for a new blade. The remainder of hospital lab equipment is larger machines

Headlines play a crucial role in the success of your business. Your subject line must get your prospect interested enough to read your copy! An effective headline, whether in an email, ad or book, will literally force your potential customers to want to learn more.

Everyone needs good interview question and answer advice. But just as important, you need to know what other interview mistakes to avoid. Based on my own 30 years of experience as a Hiring Manager, plus talking with many of my peers over the years, here are the most common interview blunders.

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