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Other Articles - Is it Your Marketing, or Your Market?
"Who else is ready to start living a life of time, financial and personal freedom on an almost purely (97.9%) residual income...working less than 23 hours per week?" ... “Consistently average 1 According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product 5,000 or more visitors per day by using this unique software and watch your profits soar!" ... “Make $9000 in 15 days with..." Believe it or not these are real headlines from real websites. ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug. Examples of combination products may in hat is even harder to believe, is that the same people using these headlines actually paid good money to have some else write them. "And you wonder why you are not making any money online." I lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together. hate to be the bearer of bad news but someone has to say it. The days of the hard sell are gone! Finished, finito, dead. Here is why; if you stayed awake long enough in statistics class you kn here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe w that they can provide a great source of knowledge, especially if you know the right questions to ask. So...Let me ask you a question: Who uses the internet the most? Is it: A) your mother d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations. Combination pro )Your Kids C)You or D)your grandparents Depending on your age, the results of the survey above may vary, but I will give you the answer. It is me! And the rest of my cohorts disturbingly ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc labeled the MTV generation. We are making and spending the money. And we are without a doubt the most rabid of internet users. Yet everyday, new business opportunists send out more and more me easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi sages that just do relate to us at all. So, sit back, relax and get yourself something to drink, because I'm about to tell you what makes my generation so different. And like my good friend G. nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically I. Joe used to say "knowing is half the battle." The first thing you need to know is that we are natural skeptics. "Think about it", if you grew up in the 80s and you Halloweens consisted of go and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ ng to houses for 2 hrs, trick or treating, and then going to the hospital for another 4hrs so you could get your Halloween candy x-rayed; it might make you a little skeptical over time. If you ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi message is hyped up, you have almost zero chance converting someone from my generation into a customer. We prefer facts over promises, and our shopping habits tend to be pragmatic almost to a ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it. Following aspects would a flaw. The second reason your product may not be working is because we are very computer literate. As the first generation to grow up going to computer camp instead of baseball camp, the intern dd to the challenges in developing combination products: Which markets to tap where the combination products can do fairly well? Which combination prod t has been a very natural transition for us to make. When you couple a natural curiosity to understand everything foreign and forbidden with the ability the internet gives a savvy information cts are meaningful and rational? Which therapeutic categories to select? Which Combinations can address unmet needs of the patients? Do combin seeker to do a months worth of research in a matter of minutes, you are heading for disaster if you aren't participating in legitimate online ventures. And last, "We don't do brand loyalty", u tions increase the patient compliance? What would be the developing cost? How to tackle the risks encountered during combination product developmen less you are special. Why? Blame mom for that one, or better yet blame dad. Almost 50% of us grew up in single family homes, me included. That fact alone has made us extremely resourceful. t? As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel lipping coupons in the Sunday paper and shopping for the best deal is almost second nature to us. We are very price conscious unless you are special. I like to call it the "Chucky Cheese theo ping new procedures for reviewing their safety, efficacy and quality. Professional from academic institutions, pharmaceutical industries, health care indust ry." There is no substitute for pizza, a good time, a mouse and a good price to boot. To put it simply, you have to do something different to connect with us. You have to cater to our interes y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products , not just sell to our interest. If your price is higher than you competitors you better be doing something to justify the price difference. If you are selling information throw me a freebie. . As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de If you are selling hard goods give me more information to help me make a better decision, do what it takes to make yourself stand out as the best, just saying it is not enough. In short, if yo elopment. They need to be wiser in analyzing the market trends and the regulatory requirements. Companies that provide selfless information through particip are thinking of buying that new system because it will make you rich, "DO NOT DO IT", you won't have any customers to sell. Instead take the time to develop you own concept, we love creativity tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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