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There's a cartoon that says a lot about the real role salespeople play.

It shows a king in his cas

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

tle, about to be overwhelmed by an enemy force (carrying bows and arrows). The king's assistant is

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

tapping him on the shoulder to let him know a salesman is waiting to see him. The king tells him he

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

s too busy to talk to a salesman right now. However, this particular salesman was selling machine g

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

uns.

Oops!

This cartoon points out the essence of the salesperson in two ways.

First, the salesp

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

erson should find a prospect or customer who really needs what he or she is selling. Bingo! This sa

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

esman hit the nail right on the head.

Second (and this is the biggest challenge), he or she has to

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

find a way to get his customer (or prospect) to change his current priority system. Sure, the pros

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

pect is busy and has no interest in talking with another salesman. But, as this cartoon makes clear

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

there are often very good reasons to stop what you're doing and talk to the salesperson. (The cons

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

equences could be dramatic!)

This is why we will always need salespeople. No matter how good we ar

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

e at making decisions, we will never be perfect. We will never have all the facts about new trends,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

new products and new ways of doing things.

We will always have our own priorities that divert our

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

attention from the world around us, a world we need to stay in touch with if we are to survive and

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

thrive.

A professional salesperson will help us stay in touch with changes in our world and help u

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

find ways to better manage our companies so we can continue pursuing our goals and our missions. T

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

hey'll help us sort out what matters and what does not, what is worth our time and what isn't.

An

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

effective salesperson will find ways to connect with us so we'll listen to them. They'll get us to

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

top for a moment and consider what they're saying. They'll help us trust them so we'll believe what

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

they say. They can become trusted advisors and important factors in the success of an organization

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Exchange is a program that allows the owner of a certain property that is used for investment to be exchanged with another property and defer paying the taxes.

This article will provide brief overview about definition, conceptual views as well as possible environmental actions related to the notion of business’s social responsibility. Example will be cited to highlight successful facilitation of a socially responsible business.

Although the competition is tough, there are ways to increase your chances of winning Government funding, by presenting your application in the best possible light.

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