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I was taught repeatedly in my sales training that if you don't ask for the sale, you won't get it. I have turned this lesson into a life philosophy,

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

and I get what I want most of the time.

You have a lot of personal power, whether you know it and exercise it or not. Let's look at an example.

L

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

t's assume you have a business plan for 2006 and your marketing plan includes publishing an email newsletter, then putting the articles online at fre

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

article databases, networking at 3 groups regularly and advertising in 2 specific publications. You have a pretty good idea of how much these strat

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

gies will cost and what kind of return to expect.

You get a call from a really good web designer/developer asking to critique and revise your websit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

. If you have the money, your site really needs it and you trust this person to do a great job, you might just say yes. However, if this is not in

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

our budget, and your website is not a critical component of your marketing, what do you do? You don't want to offend, but you don't want to do it.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

Here's your script: "Thank you so much for your offer, Susan, but it's just not in my plan for 2006. You may be right and I probably could use an up

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

rade, but it's not going to happen this year."

Being able to say no when you want gives you the power to say yes when you need to. If you're spendi

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

g your time and money on projects that leave you broke and unfocused, your business could fail. Using a plan gives you the confidence and the power

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

o get what you want.

Here's another example. You want to send out an email newsletter to your database, but you need a service to send it for you.

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

You ask several people from whom you receive newsletters and do some internet research. You learn what is most important to you (Price? Customer ser

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ice? Templates?), which gives you power.

When dealing with a supplier, use your power in negotiating. If you want a more expensive service, let the

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

know you have done your homework and ask for a new customer discount. Ask for 25% or more. Know what you will be willing to accept, and be willing

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

to walk if you don't get it. You have more power if you don't have to make a decision quickly. They may come back later with a better offer!

Use

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

hese same concepts in your personal life. Ask for what you want. Do your research. When you see a doctor, don't make any hasty decisions. Get a s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

cond opinion, read the insurance manual, research the medication on the internet, ask your friends and family - then ask for what you want until you

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

et it.

Some basics required in getting what you want include knowing what you want, knowing where it is, knowing from whom to get it and asking at t

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e right time. The most important part is knowing you have the power. It may take longer, so you will have to decide if you are willing to settle or

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ait it out until you get what you want.

Use your personal power to have the business - and life - you want. Go get it!

Copyright 2006 Audrey Burto

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Online Textile Trading is a niche market which sooner or later would catch up with the www pace. Since most of the textile trading involve people buying bulk products spanning vast geographical areas. People just dismiss the concept of textile trading online simply because of the prevailing fraudulent techniques.

Are you playing to win - or playing not to lose? These five principles will ensure you're on the winning side in life and in business.

Phone numbers are the addresses of businesses, the identification number as well as the communication gateway of a person, organization or a business. A telephone number is a string of decimal digits that uniquely identify an address. The number identifies the destination point that a call is routed to. It may be connected to devices and services like faxes, modems, subscribers and Internet networks.Most telephone networks are connected to The International Telecommunication Network (ITU) that has a standardized format of telephone numbers. The entire number should be 20 or less and must begin with a country prefix. This is usually followed by an area or city code. The format and allocation of local phone numbers depends on local governments.

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