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You've seen these folks at the show. Are they in your booth?

Trade

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

shows are hard work but the more an exhibitor is aware of these m

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

stakes, the easier it is to correct behavior and have a successful

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

show.

1. Thinking the show is a party instead of business - it is a

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

l business, all the time

2. Forgetting a sales call is not a soci

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

l call - build business on relationships

3. Not doing research ab

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ut the show before the show - other exhibitors, expected attendees

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

educational opportunities

4. Only looking for leads while ignori

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

g clients and serious lookers - your clients are another firm's le

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ds, protect them at the show

5. Assuming people will remember you

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

and your company - they will not, follow-up is the key

6. Assumin

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

g people will forget you and your company when you screw up at the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

show - they will probably never forget you

7. Talking too much, l

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

stening too little - listen 80% of the time, talk 20%

8. Not havi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

g expectations or goals for the show - so why are you at the show

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

9. Not knowing how you and the show will be evaluated by your compan

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

- so why are you at the show

10. Not knowing how the company will

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ollow-up - the most important effort is accutate follow-up

And th

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Bonus - Being boring, gossipy, sloppy, ill-mannered and badly d

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

essed. Enough said

************************************************

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Merchants and providers of services should be in the market to make money: as much money as possible.

Does it take sustained effort and discipline to start your own business? Absolutely. Are you capable of exerting yourself that much? Certainly. In fact, you've probably done it lots of times.

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