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For many complementary therapists and life coaches too, marketing is something they woul

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d rather not do. It is an aspect of business that may seem unappealing or just unknown.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

The most successful therapists and coaches need to be good at their chosen profession bu

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

t they also need to have one foot in the business world. In order to thrive in the world

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of therapy you need to be able to attract clients.

Now naturally if you are good at wha

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you do you will get referrals and personal recommendations from delighted clients. Howe

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ver no business can rely on this alone and certainly not in the early years when the the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

apy practice is new and no one has heard of it or you yet.

Now marketing can be fun and

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

does not have to be as dry or as boring as you might think. All it takes is a little tho

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ught and creativity to create marketing that not only works for you but you enjoy doing.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

There are literally hundreds, if not thousands of ways and means to market your practic

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

. Never forget that you are running a business. Many good therapists and coaches who ach

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

eieved excellent results with their clients have had to stop practising because they ref

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

sed or simply did not know how to market themselves. They did not get nearly enough clie

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ts because they did not market themselves.

In my early years of practice I knew I neede

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

d to market myself and my service if I was going to survive. I have over the years now h

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lped many new and experienced therapists and coaches turn their empty diaries into busy

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ractices. To show you what I did to achieve this I authored the book "Marketing Tips for

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

Complementary Therapists - 101 tried and tested ways to attract clients".

Available in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

paperback this book has the potential to pay for itself over and over again very quickly

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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An employee handbook is a means to communicate certain policies and regulations to employees. Read this article to learn more about why your company has or needs an employee handbook.

How much would you pay to find your next manager or future franchisee? Companies routinely spend thousands of dollars to find applicants outside their company. Why not spend a bit of time and money to provide current employees the necessary skills? For many employees, it begins with learning the English language.

Have you considered setting up your own aircraft washing service lately? Perhaps you are a private pilot and are looking to make some extra monies. Indeed it can be a very good business to own and a whole lot of fun also. I started my first aircraft cleaning business at age twelve and built up a huge clientele and branched into other types of washing. Let us face it, if a 12-year old can start an aircraft washing business so can you.

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