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Direct Store Delivery is one of the most important terms in the Wholesale Industry, especially in Wholesale Distribution. It means that you distribute to retai

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

l stores one by one.

Wholesale Distributors, Retailers and Manufacturers have to familiarize themselves with how DSD works because most accounts, category buye

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rs and anyone who’s anybody will ask you about this if you are in the wholesale business.

Direct Store Delivery or DSD means that a distributor sells and deliv

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ers store by store, stopping at each store or account to drop products and sometimes even merchandise those goods.

If you drop ship or ship to one location lik

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

a distribution center you are not a DSD distributor.

Retail Stores love DSD, especially large chains. What they love even more than DSD is Full Service DSD.

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

This is when the distributor delivers products store by store and services the account. In other words, cleans the shelves or displays, merchandises the produ

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ct, hangs pricing, displays and other point of sale material and then goes to the next account.

Stores love DSD because the distributor does all the work for t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

em and because they never run out of product. If the distributor does a good job, the retailer will always be fully stocked with product at all times.

Now, wh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

at’s the big deal of being a DSD distributor? Well, if you are a small distributor it is not a really big deal. If you are a one man operation or distribute i

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

n one city, you will have no problems with DSD and probably don’t need a large investment. Now, if you land a large retail chain on the other hand, chances are

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

they will be all over the state or all over the country. Now imagine how big of a deal it is. You’ll need a fleet of salespeople and trucks.

This is why reta

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ilers love DSD, but manufacturers prefer to deliver truck loads to one central warehouse location. There is a large investment with DSD. If you don’t want the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

investment you still have to go around and sell to distributors that do have DSD. This can take months or even years if you already have the retail accounts l

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ined up.

I like to break up DSD distributors into 2 major categories, Full Service and Case Droppers.

You already read a bit about the Full Service DSD distri

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

utors, they are the ones that deliver products store by store and merchandise the account, spending several minutes or even hours in every single store working

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

out a sweat.

The other type, Case Droppers, are those DSD distributors that don’t merchandise items, like the name suggests, they do show up store by store but

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

they unload cases or pallets and go on to the next store. It is up to the store employees to stock and merchandise the products.

Now, what is best for your p

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

oducts? Well, it’s a no brainer. Full Service DSD is the best way of delivering product in just about any situation. You will get more sales, you will be sto

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

cked more often and if the distributor does a good job you will always have the best spots in the shelves or in the retail floor. Your products will have their

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

appropriate pricing and the employees and managers of the stores will attach a face to your product. That is always very important.

Copyright 2006 Jorge Olso

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Global consumers too have become more aware today. They wish to know the origin of the product and in certain cases, the process of production and the material that was used. The consumers wish to be informed. The number of consumers who prefer eco-friendly products has increased

With the rapid speed of globalization movement social, political and economic areas have been greatly changed in order to get definite benefits from it.

Barcode label programs or software are a set of Windows programs used to generate barcode labels. They generally work with specialized barcode label printers only. The primary purpose of a barcode label program is to design a symbol for identification purposes.

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