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Have you ever thought about having one of your registered domain names appraised, because you were considering selling it and wanted to know what a fair price would be? Maybe you’re just curious

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

about how much your domain is worth? Did the high fees for detailed appraisal services turn you off of the idea, or are you still considering it?

Here’s a simple fact: Domain names, just like

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

any other product or service, are worth whatever the market will bear.

What that means is that if a domain appraiser tells you that your domain name is worth $2500, but the most you can raise in

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

an auction is $50, then your domain is really worth $50, not $2500. It’s basic economics. The market works on a supply-demand system. You’re supplying a certain domain name, and its value is e

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tirely determined by how much demand there is for that name. If only one person in the world is interested in buying it from you, its value will be pretty low (unless of course you’re a squatter

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

who jumped on a domain someone let expire, and you’re demanding an obscene price for it). On the other hand, if thousands of people desperately want the domain name that you’re selling, the pric

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

e some people are willing to pay can skyrocket, making your domain name worth thousands.

How domains are appraised

Domain appraisal isn’t an exact science. A number of factors are considered,

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

anging from the length of the domain to the domain extension. Here are some of the considerations:

The domain extension – A .com domain is always valued higher than a .net, .org, or other exten

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ion for the same name.

The length of the domain name – Domains tend to be valued highest if you avoid going over 12 – 15 characters.

Dashes and Numbers – You’ll receive a higher appraisal if yo

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

avoid using numbers and dashes in your domain name.

Domain Prefixes – You’ll receive a lower appraisal if your domain name starts with any kind of prefix, whether it be an e, i, the, an, etc.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ame Recognition – If you’re able to register a domain that can be easily recognized, such as one common dictionary word, you’ll receive a higher appraisal.

Name Relevance – If your domain specif

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ically tells what services or products could be offered by its web site, then you’ll receive a higher appraisal.

Marketability – Could the domain name be marketed and promoted easily? Does it l

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nd itself to an easy logo and site campaign? Can it be pronounced easily in a radio campaign without being confusing, such as having multiple possible spellings? Does it look attractive in print

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

If the answer to each question is yes, then you’ll receive a higher appraisal.

Worth the cost?

If nothing else, you need to understand that domain name appraisals are extremely subjective, an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

you could receive very different appraisals from two different appraisal companies. In a general sense, unless you absolutely must, a domain name appraisal is likely not worth the expense. Whe

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

selling a domain name, many buyers require that you provide them with one. Some even tell you what appraisal companies they will and won’t accept. If that’s the case, agree to get the appraisa

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

l, but kindly let the customer know that if they demand one, they’ll be responsible for the fee up-front, or you’ll add it to their bill when processing the sale. Other than that, if you want an

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

honest opinion on one of your domain names, there are countless free forums on the Web where experienced professionals in buying and selling domains will give you their free input, based on what

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

hey’ve seen similar domains sell for recently. It might be a better use of your time to get various opinions that way, and decide for yourself what you feel your domain is worth. And if you con

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

idered getting a domain appraisal simply out of curiosity, remember this: your company’s domain name is as valuable as you feel it is. If you couldn’t run your company without it, it’s priceless

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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