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You want the world to know about your new and exciting holiday blast on the internet... so you're passing out your primary email address like candy. Is this a good idea? Big no! Here

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

are four great reasons not to share your main email address with new people during an online event promotion.

1. Having your email "accidentally" forwarded on.

Unfortunately, not ev

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ryone in online business knows how to blind copy, or "bcc" their email recipients. Don't be surprised if you find yourself being copied to large groups of people whom you've never hea

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d of. Not only does this increase the chance of some unwanted party trying to get your attention later, but it increases likelihood of spam. Consider an "alternate" email address mean

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

t for the purpose of this event only.

2. Being too accessible means you can't get anything done.

You open your email. What's in there? Six emails related to paid work, 32 spams that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

slipped past the filter, and 97 "not urgent and not important" emails from folks who are helping you promote your event and have "questions". You're not obliged to answer every one of

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

these emails, but now that they're hovering in your inbox, you know that there's a human being on the end of each one who's hoping and waiting for your reply.

3. People don't think t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

he rules apply when they contact you directly.

I'm writing this article in February 2006 and Article Dashboard is being distributed for FREE at this time. Grab your copy and take adv

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ntage of the "automated form submission" as a way to maintain distance between you and your content submitters while putting the ownes on them to "get it right the first time". While

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ou're at it, get an email autoresponder. Technology is a beautiful thing, in that it "spits back" what people put in and puts a layer of protection between you and your contacts.

4.

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

any folks will try to sign you up for their ezine lists without your permission.

Whether it's done in a purely innocent or a sneaky fashion, the fact is that if people have your emai

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

l they're going to start sending you their "stuff." Meanwhile, you're trying to wade through the muck to find that important update that your paying client sent. When you refuse to si

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

n up for people's lists, they become offended. You don't have time for this. Do you see what a hairy predicament this has become?

"This isn't sounding so good, Dina. Is there an alte

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

nate solution to giving out my email address?"

Well, I'm glad you asked. Yes, there is. Depending on your budget, you can do one of the following to take control of your email inbox

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

during an online event promotion:

1. Hire a professional VA (virtual assistant) to answer your emails using a "support@" email address

2. Set up an alternate email address where ema

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ls related to this temporary promotion will be routed.

In fact; it's an even better idea to do both. And, as I've already mentioned, look into ways that you can pre-write your conten

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

, implement an auto-reply system and utilize form submissions as a way to "weed out" some of the lesser content submitters and reduce pointless back and forth that means loss of time

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to do the things that you need to get accomplished in time for your big day.

All the best with your email management!

Want to witness event planning live in action? Please join me a

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d my marketing friends at the First Annual Web Content Awareness Day, http://WebContentAwarenessDay.com.

Sneak Peek: Visit the Countdown to Web Content Awareness Day Blog and watch w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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