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Other Articles - How to Build a Site to get Search Engine Rankings (Part 2 of 2)
Part 1 of “How to Build a Site to get Search Engine Rankings” left off with a list of keywords ...
Go through your list and make your first cut. Cross off anything with a Results / Search ratio that is clearly higher than the average for your topic. These terms are too competitive. Look for those terms with high bid prices and l
Go through your list and make your first cut. Cross off anything with a Results / Search ratio that is clearly higher than the average for your topic. These terms are too competitive. Look for those terms with high bid prices and l
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
arge numbers of PPC campaigns. These are probably too competitive as well. Finally, stay away from terms with a high search volume when you are just starting out or you’ll likely loose interest before you see any meaningful results.
In this cut you should be looking to narrow your list down to under a hundred potential keywords
In this cut you should be looking to narrow your list down to under a hundred potential keywords
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
around 50 would be better to start with. You should also start to get a feel for what keywords are going to work for this topic. Take a close look at these keywords. Are you still excited about the topic? If not, you should stop here and go back to your short list and start over. Passion is key.
The list you’ve just compiled wi
The list you’ve just compiled wi
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
l contain the keywords that you will turn into your site pages. As you look over this list and begin to do the next step in the analysis process you should be thinking about your primary keyword. This will be the strongest keyword left on your list. You want to pick the word with the most search volume and least results, with few
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
PPC campaigns and low bid costs. This primary keyword will form the basis of your all-important index page and will direct the selection of your domain name.
Don’t settle on your primary keyword just yet though – you still have some data collection and analysis to do.
For each keyword you need to collect another set of data. A
Don’t settle on your primary keyword just yet though – you still have some data collection and analysis to do.
For each keyword you need to collect another set of data. A
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ain the best way to do this is by creating a spreadsheet or chart to help you record and compile your data. This data set will look at the search engine optimization of your competitors. This information is invaluable in two ways. First, it will show you which keywords represent opportunities for high rankings due to the currentl
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
top ranked sites poor optimization. Second, it will show you exactly what you must do to get top rankings for any given keyword.
Create a chart for each keyword listing the URL’s of the top 3 competing sites. You’ve already collected the URL’s so you can start creating your chart. Use the following columns.
1. Site URL
2.
Create a chart for each keyword listing the URL’s of the top 3 competing sites. You’ve already collected the URL’s so you can start creating your chart. Use the following columns.
1. Site URL
2.
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
Title tag
3. Keywords Meta tag
4. Description Meta Tag
5. H1 tag
6. Bold tag
7. Italics tag
8. underline tag
9. Image alt tag
10. Keyword density
11. First word
12. Last word
These items comprise the bulk of the on page optimization factors. While on page optimization is importa
3. Keywords Meta tag
4. Description Meta Tag
5. H1 tag
6. Bold tag
7. Italics tag
8. underline tag
9. Image alt tag
10. Keyword density
11. First word
12. Last word
These items comprise the bulk of the on page optimization factors. While on page optimization is importa
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
t to achieving high rankings you won’t get anywhere just by perfecting your on page optimization. Top rankings only come through a combination of on-page and off-page optimization.
Collecting this information is a matter of doing your research. Go to each site and use the View … Source menu option to look at the HTML underlying
Collecting this information is a matter of doing your research. Go to each site and use the View … Source menu option to look at the HTML underlying
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
he page. Identify and record the title tag, keywords meta tag, alt tag and description meta tag. Then use the Find tool in your browser to find the H1 tag, bold, italic and underlined text.
You’re looking for your keyword in these tags. The more often you find your keyword in these tags the more optimized this site is for that
You’re looking for your keyword in these tags. The more often you find your keyword in these tags the more optimized this site is for that
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
articular keyword. More optimized sites are going to be harder to displace because they are usually run by SEO savvy webmasters who will not take a decline in their ranking lightly.
Look at the site and record the first word on the page and last word on the page. Again you’re looking for your keyword. Finally you need to determi
Look at the site and record the first word on the page and last word on the page. Again you’re looking for your keyword. Finally you need to determi
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ne the keyword density. The ideal density is between 3%-7%. Less and the keyword isn’t considered very relevant on the page. More and the Search Engines may flag your site for keyword stuffing. You definitely won’t rank well then. You can use this tool to figure out your keyword density. http://www.seochat.com/seo-tools/keyword-d
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
nsity/. It’s free.
This completes your on-page optimization spreadsheet. Go through each of your keywords and collect this data for all three top competing sites. You should start to see where your best opportunity in this niche is by now but you still have a little more data to collect. So far you have all of the on-page factor
This completes your on-page optimization spreadsheet. Go through each of your keywords and collect this data for all three top competing sites. You should start to see where your best opportunity in this niche is by now but you still have a little more data to collect. So far you have all of the on-page factor
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
of your competition, but the more important part of achieving high-rankings is your off-page optimization.
Off-page optimization boils down to links. The internet is, in essence, nothing more than pages linked together. The search engines determine the importance of a page, in large part, based on the number, quality and releva
Off-page optimization boils down to links. The internet is, in essence, nothing more than pages linked together. The search engines determine the importance of a page, in large part, based on the number, quality and releva
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nce of incoming links to that page.
The final component of your data collection is to record the inbound linking information of all inbound links for each of your competitor sites. Once you have completed this rather tedious task you will be ready to make your final decisions about your site keywords.
At this point you will hav
The final component of your data collection is to record the inbound linking information of all inbound links for each of your competitor sites. Once you have completed this rather tedious task you will be ready to make your final decisions about your site keywords.
At this point you will hav
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
to sift through all of the data you have collected and decide which keywords to cut and which to use for your site. It’s more important to select keywords that fit a common theme and offer little competitive resistance than it is to select a large list of keywords. Since you are going to save this data you can use it to determin
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
pages to be added later. For now, focus on keywords that you can be successful with. Later as you add pages the weight of your site will help pull them up the rankings.
Finally, I would be remiss if I didn’t mention a few tools that can greatly speed up the process I’ve just laid out. But, before you go out and spend your money
Finally, I would be remiss if I didn’t mention a few tools that can greatly speed up the process I’ve just laid out. But, before you go out and spend your money
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
on a piece of software I highly recommend that you go through this process at least once manually. It is tedious but it will also give you invaluable insight into the search engine optimization process.
The first tool I use is called Keyword Elite. It automates the process of collecting all of your keyword data as well as the o
The first tool I use is called Keyword Elite. It automates the process of collecting all of your keyword data as well as the o
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
-page optimization factors of the top ranked sites for each keyword. I highly recommend it.
The second tool I use is called SEO Elite. It allows you to research the linking structure of any website. Once you know what the top ranked site is doing you can duplicate their linking strategy and secure top rankings very quickly.
The
The second tool I use is called SEO Elite. It allows you to research the linking structure of any website. Once you know what the top ranked site is doing you can duplicate their linking strategy and secure top rankings very quickly.
The
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
e two tools combined give you a better insight into the state of your niche market than anything else I’ve found on the net. If you’re serious about SEO you should plan on buying both of these software applications. The alternative is a lot of very tedious work – and I’ve found that that takes all the fun out of the whole process
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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