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As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at compet

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internet-based home busine

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

sses, but to webmasters in general.

Additionally, it seems that many people that are in the business of search engine optimization (SEO) are, with

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

good reason, going completely bonkers. As Google came on the scene in 1998 and quickly dominated the search business, website optimization became l

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

argely a game of shooting at a single target, namely, pleasing Google...for all intents and purposes, Google became the "800 pound gorilla" of the se

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

arch engine business.

Since the advent of search engines (particularly Google) spawned the whole SEO business, I guess its only fair that the search

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

engine industry can once again turn the SEO business on its ear, and it seems now to be sort of a cat and mouse (not desktop) relationship that can ge

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

t really interesting as we move forward.

Not only are there now several viable players (most notably Google, Yahoo, Microsoft and Ask Jeeves) in the

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

search engine business, but they are all adopting different and frequently changing algorithms for determining the ranking positions for websites. T

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

he current game is that webmasters are trying to figure out how the various search engines perform the rankings and, on the flip side, the search eng

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ines are striving to be unpredictable to those webmasters and SEO firms.

For those people using websites to promote home-based businesses, it can be

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

stressful constantly trying to determine "what the search engines want" and agonizing over every downward fluctuation in rankings that their websit

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e may experience.

Looking forward in time, I think we can expect that rankings will fluctuate frequently and will not be at all consistent from one

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

search engine to another. It will be quite common that for a particular search term a website might suffer a drop in position ranking for search e

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ngine "A" and an increase position ranking for search engine "B" at essentially the same point in time.

Rather than stressing out over every positio

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

n ranking "wiggle", a better approach might be to just focus on "what do visitors to my site want?". The search engines are striving to give their u

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

sers a quality (relevant) search experience and if you are focused in giving visitors to your website what they are looking for, these paths will me

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

et somewhere down the road.

You can save yourself alot of consternation by focusing upon the needs of the website visitors you are seeking to attrac

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

t, rather than chasing the frequently changing ranking algorithms of several search engines. Focus on a single target instead of chasing several mo

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ving targets at the same time.

This article pertains to natural searches only, as paid search engine advertising is a completely different situation

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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