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If you’re a non-American business with a .com web address, and your regional Yahoo ranking is important to you, then my story might interest you.

Recently my copywriting we

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

bsite dropped out of Yahoo’s Australian rankings. For quite a while, it had been at number 1 for my primary keywords “advertising copywriter”, “copywriter”, and “website cop

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ywriter”. But then it suddenly disappeared. I clicked through about 10 pages of results, and it was nowhere to be seen. I then searched for my domain, and Yahoo couldn’t fin

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

d it.

Something smelt fishy.

I’d done nothing ‘naughty’ to my site to warrant a ban, and I still had heaps of links to my site (actually, I had more than ever before).

I’

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

m an Australian advertising copywriter. I’m based just north of Sydney and I host my website with a major Australian host. But my web address is a .com, not a .au. I started

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

thinking this might be the problem.

So I emailed Yahoo support, explaining the problem, and sharing my thoughts on the cause.

And all of a sudden, nothing happened.

So I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

waited. And I waited. And I waited. And finally, after about a couple of weeks, I received an email from a Yahoo support representative informing me – incorrectly – that my

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

keyword wasn’t featured in my page title or description. I should remedy this shortcoming and re-submit my site to Yahoo.

Frustrated, I replied. I repeated the important fa

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

cts from the first email just to ensure they’d listened. They hadn’t. They hadn’t even searched for my domain to confirm that Yahoo no longer recognised it.

When they got b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ack to me this time, they had started paying a bit more attention. The support rep confirmed my suspicion that Yahoo had excluded my site because of its .com URL. Her very h

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

elpful solution was that I should change my domain to .au! She included some ridiculously complex instructions for how to do so, and sent me on my merry way.

As you might e

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

xpect, I wasn’t satisfied. Nor was I merry. I explained to her that this was not an acceptable solution because all the links to my site on the internet are pointing to the

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

.com and my email address uses the .com.

She was unmoved. She asserted that this was the best and only way to solve the problem. Oh… and it might help if I added my primary

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

keyword to my title and description.

My laughter was not good humoured! I wrote back expressing my displeasure at this “solution”. I painstakingly explained how Yahoo had

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ade a mistake, and that if Google was capable of recognising my Australian business despite its .com addresses, I would think it’s technically possible. I also cited several

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

other .coms in the first couple of pages of Australian results.

No response.

The situation didn’t look promising…

If this sounds like a familiar story to you, don’t desp

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

air. A week or two later, I searched Yahoo Australia for my primary keyword, and surprise, surprise… My site was ranked number 1 again!

The moral to the story? Don’t be int

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

imidated by Yahoo. Trust your instincts and don’t give up. If you’re an Australian business with a .com, and you’re not listed in Australian searches, this might be why. In

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

fact, I would think this story is relevant to all regional Yahoos. (Of course, before making any accusations, it’s a good idea to make sure your site is properly optimised a

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nd that you have plenty of inbound links.)

Anyway, that’s my story. I hope it helps someone.

And they all lived happily ever after. So far at least…

Yahoooooooo!

The End

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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