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Other Articles - Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines:
- Free Search Engines
- Pay-For-Inclusion Search Engines
- Directories
- Faster inc
- Repeated, regular spiderings.
- Guaranteed continuous inclusion. <
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
>Pay-Per-Click (PPC) Search Engines
Because each type does things a little differently, you need to ad
Because each type does things a little differently, you need to ad
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
pt your strategy to take advantage of their differences.
You can submit your pages to these engines free, but be c
Free Search Engines
You can submit your pages to these engines free, but be c
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
reful. You must make sure not to over-submit (submit too often) or you'll be banned and never get listed.
Always
Always
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
> check to see if your site is listed before submitting it.
With this type of Search Engine, you pay
Pay-For-Inclusion Search Engines
With this type of Search Engine, you pay
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
o have your web site listed in their database. Pay-for-inclusion Search Engines (and the paid section of free engines) are a quick way to get lis
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ed in some major databases -- for a price, literally. The cost varies from engine to engine.
The advantages are threefold:
The advantages are threefold:
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
lusion into the Search Engine's index.
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
ol>
Pay-per-click Search Engines allow you to bid for keyword placement. For example, if one of you
Pay-Per-Click (PPC) Search Engines
Pay-per-click Search Engines allow you to bid for keyword placement. For example, if one of you
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
pages focuses on the topic of "fashion models," you can bid for the #1 (or any other number) placement on the first page of search results.
The difference between the types of Search Engines requires that you adapt your strategy to take maximum advantage o
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ng>You only pay when someone actually clicks on your ad.
There's a catch, of course. The most popular keywords have become quite expens
There's a catch, of course. The most popular keywords have become quite expens
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ve at Overture.com (the first and biggest PPC engine) and are rising at the others.
Directories are different from Search
Directories
Directories are different from Search
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
ngines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in.
Search engine
Search engine
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the searc
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
h results from one of the spidered engines. All the directories use one of the major engines.
The reverse is also true. Most Search Engines also
The reverse is also true. Most Search Engines also
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
provide directory results, in addition to their own search results. All of them use one of the "Big 3" -- Yahoo!, Open Directory, or LookSmart.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Adapt Or Disappear
The difference between the types of Search Engines requires that you adapt your strategy to take maximum advantage o
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
each engine. We'll help you with that.
For a more detailed explanation of these Search Engines, along with specific strategies and mistakes to
For a more detailed explanation of these Search Engines, along with specific strategies and mistakes to
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
erry Nicholls
My Home-Based Business Advisor
www.my-home-based-business-advisor.com
Copyright © by Terry Nicholls. All Rights Reserved
My Home-Based Business Advisor
www.my-home-based-business-advisor.com
Copyright © by Terry Nicholls. All Rights Reserved
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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