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This article explains in detail the various issues related to the linking campaign that you will need to mount, to establish your worth in the algorithms of search engines . Some of the issues that we will be tackling in t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

his & subsequent articles are:

-Creating one way incoming links to your site.

-The identification of resources to link.

-Evaluation of the resources identified.

-How to approach others with your link requests( some sam

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ples).

-Where to put the link the link in your web site.

-Where should the incoming link to your web site be placed in others site.

-The almighty anchor text.

-Linking software evaluation.

-The donts of linking campai

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

gn.

-Sundry tips & trips.

-How to maintain the linking ledger.

Before we begin with the details of your linking campaign(LC) we are assuming that your site has some great content or some good tool or something which cre

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

tes unique value(UV) for visitors. Remember to keep the UV as the lynchpin of your web site linking strategy. Think about is like this. Would you want to link to someone who doesn’t have anything of merit on his or her sit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

e.

Hence the first step should be to set up your house properly before inviting others (SE, editors & web masters).

Now that you have created noteworthy inducements lets get started with the LC. Pls remember that one goo

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

d quality incoming link is better than 100 inferior quality incoming ones. The quality of the linking campaign is very (allow me top add one more very) very important.

First item on the agenda is to generate & create on

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

way incoming links into your web site. These links are at the highest priority as far as our LC goes. This is because the SE sees them as they are: one way links. This gives it a significant vote. In other words the SE kn

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ows that you have not traded a link Some one has found genuine merit in your web site & has linked to you. They value that link higher than others (all others remaining equal).

Hence our first effort should be directed

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

towards creating these. Now some of the ways to do this is:

Get the directory listings first. There are numerous directories( Dmoz, Yahoo, Zeal) etc which one can submit a site to. With some one like dmoz you can aspire

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

or more than one incoming link as well. You can try some of the paid options of URL inclusion if your budget permits it ( business.com, yahoo.com etc) Then there are multiple, regional & topical directories which one can

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

look for & get the site submitted to. Then of course there are some portals which are hubs for the theme that your web site is on. Find them & submit to them( a great way to look for them is to go to Teoma & give your key

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

search term in their search box .On the results page look at the resources sections. The hubs of your theme or domain area will be listed in there)

Once you have found & listed into these directories, hubs, portals etc wh

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

at do you do. Take the next step for creating one way links.

That is become the internet guru on your subject matter. To get yourself to that status write articles & columns on your subject matter of expertise. These arti

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

les should be genuine content which adds value to the reader & are not just under cover publicity campaigns for your product or service. Once these articles are created include your bio ( obviously with your hyperlink into

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

it- this is great place to control your anchor text so be judicious ) & submit that article to various online resources & content providers.

To find a listing of those do an online search for the keyword Article banks.(

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

the most cited resource for this is http://www.coachmaria.com/articles/articlebanks.html) Choose you targets & start to submit articles.(Don’t forget to host that content on your site as well). This is generally what peopl

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

will link to.

Another place to contribute these articles is to the sites which are ranking ahead of you on your key search phrase. Most probably they will also have quality content on their site. So if you have genuine c

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ontent, they will welcome your contribution. Another way to create links through your content is to give permission to other web masters to host your content on their site as long as they credit you for its creation by in

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

cluding your signature file.

A small play on this is to create teaser articles which brief your content & then link back to your site for detailed text & do the submissions as above. This is a great way to attract traffic

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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