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1. Corporate identity.

Corporate identity is a company’s visual presence, which involves the corporate logo and desi

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

gn strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

defined as the soul of your company. However, a corporate identity may, and often does, reflect a brand identity. But

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

some ad agencies, marketing companies and graphic design agencies would have you believe that brand identity is the s

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

me thing as corporate identity and that changing a logo or design strategy will change the brand identity. However, t

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

is is not the case.

There are many intangible factors that weigh in on a brand identity. Such cosmetic changes can h

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

lp a brand identity by making it evident to customers that a company cares about its appearance, but that’s about the

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

extent of its power. A corporate identity does, however, need to evolve with the times. Failure to do so can negative

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

y affect a company’s brand identity, but care must also be taken to not overly revise the presentation of a brand, le

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

t customers be concerned about the state of a company. Corporate identity, along with organizational culture, product

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

quality, service reputation, features, benefits, performance and value, are some of the key factors of brand identity

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

2. Brand Identity - It’s the essence of your company.

Brand identity is the complete package of a business to its

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ustomers. It includes the company’s service reputation, product quality, features, benefits, performance and value. I

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

is the summation of all these things, which create brand identity.

3. Brand image.

Brand Image is the market’s per

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

eption of your brand identity, which may or may not coincide with your intended brand identity. Companies must work h

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

rd at the daunting task of getting brand identity and image to align…or hire a true branding company.

A branding com

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

any can show you how success starts with the brand identity. Do you have a branding strategy? Are your employees awar

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of it and able to be ambassadors for your company’s brand during interactions with the outside world? Are you making

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the most strategically sound decisions for your brand? Do you know your customers’ perceptions of your brand?

If you

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

answer is “no” to any of those questions, take the first step in being able to answer yes to all of them and success

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Now is a perfect time to reflect on your business and see if it is all that it can be then make positive changes for the upcoming year.

Business cards have been used both as a common form of advertising and as a means of exchanging contact information between business people and the public.

How do you make the most of your marketing budget? Any marketer will tell you that the key to getting the most mileage of your finances is to choose activities that offer high ROI value. A corporate gift-giving program offers excellent ROI in many different avenues on the marketing spectrum.

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