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Viacom (CBS) is suing you tube (Google), for displaying clips of the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ir shows like CSI and the Colbert report. I would like to know why.

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

Being on you tube, wouldn’t you get more exposure, more fans, intern

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

bringing more revenue. Won’t people get sick of the six minute clip

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

s and poor video quality and watch it on t.v. Viacom should think as

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

you tube doing a service, like teaser trailers.

It sounds like Red

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

stone (ceo of Viacom) is trying to start something. There is the arg

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ument that they may lose veiwers. Some viewers don’t want to sit thr

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ough the show or cant because their at work so they just watch it on

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

you tube, or just to avoid commercials causing lost revenue. The ma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

rketing spreads the word and most likely expands the viewer-ship of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the show, it should help more than it hurts. You tube is a necessity

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

for low fan base shows or for marketing efforts. Surely CBS has fig

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ured it cause more loses. Notice they waited till google bought you

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tube.

Lets hit a billion dollar company instead of a million dollar

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

company, heck we could use the extra cash. This may not even be a s

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

uit to get of you tube it could be just for some extra cash in the b

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ank. Whatever it is I believe that there are some sort of laws that

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

will protect you tube and make sure that they cant be sewed. One thi

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ng is for sure google will fight to the end and most likely prevail.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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