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The home page is seen by most visitors, and for some it will be the only page viewed. First impressions stick and the home page impression shoul

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d be one that builds credibility and trust.

Tough decisions and a clear idea of the site's purpose are needed to prioritize the many things w

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

might want to squeeze onto the home page:

It must tell visitors what the site is, what it's for and why they should be there.
It must give

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

an overview of what the site has to offer and establish the site's hierarchy.

Most sites need a search box that is easy to find and use.

The

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

home page should give hints about what the rest of the site contains and promote new additions or featured content.

To stay current and entice visit

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

rs to return, it should have frequently updated content or at least links to new and timely information.

Space must be allocated to any advertising,

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

co-branding or cross-promotional activities.

The home page must make it obvious how to get to the information the visitor is seeking as well as hint

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

at data they didn't know they needed.

If the site uses registration, that needs to be clear and prominent on the home page.

The home page sh

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

uld give an easily identified place to start.

With all that we expect the home page to accomplish, and the pressure to include more and more,

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ng> often the big picture gets lost.

This is the one thing, the purpose of the home page -- communicating the big picture. Before visitor

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

will go looking through the site, they need to know they're in the right place and they must be able to easily find their way around. No matter what else i

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

s on a home page, the following help to establish the site's identity and purpose, and go a long way in reassuring visitors that they are in the right place

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Tag-lines and welcome statements
1. A well-worded tag-line placed near the site identity is read by visitors as a descripti

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

n of the whole site.

A welcome statement is a brief description of the site in a prominent position. Use both. Don't make the mistake of thinking an

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

one knows anything about the site or products or services offered.

Navigation

The site's navigation tells visi

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ors what they will find on the site, where to start, how to search, where to register, etc. It cannot be vague, obscure or contradicted by conflicting multi

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

le navigation systems.

Home page navigation may need to accomplish more than persistent navigation on other pages, through added detail or brief des

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

riptions of sections, and may even be positioned differently. This is okay, but it shouldn't be too different. There should be enough in common that visitor

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

recognize easily that they are two versions of the same thing.

The home page establishes the experience the user will have. Plan it ca

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

efully to include everything needed to make that experience a good one.

If something is hard to use it doesn't get used very much.

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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