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So you’ve bought the domain, you’ve got some great sales copy, ensure your meta and alt tags are doing they’re job, have a few graphics thrown in for good measure and are all set to publish your desig

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

n to the web. Right?

Wrong. But though you’re on the right track, you might have overlooked what research is now calling one of the most crucial elements in site design: color. Having the right color

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

scheme might be one of the ways to make or break your site. Since you only have about the first ten seconds of a user’s attention span, you need to ensure that what they first see catches their eye.

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

he fact that users are visiting your site means you’ve got the core elements of design on target, but now you have to keep them there. True, you’ll need great a great sales pitch and copy but don’t un

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

erestimate the importance of a color’s pyschology.

Colors mean different things to different people and can symbolise different things in different cultures. For instance, if you’re marketing your we

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

bsite for Asian users, a green hat with a white carnation as a corporate logo might seem creative but it might also get you backlashed and I’ll explain why. A green hat in China means a man’s wife is

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

heating on him and the white carnation symbolises death in Japan. Using the two in conjunction is a definite no-no.

Similarly, each color has a different meaning behind it which is subjective and rel

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

tive to each user’s past experience.

Take the color red for instance, it could mean different things to different people based on their histories and associations with the color. It could mean a sour

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

e of extreme pleasure for one and symbolise anger for another.

On the upside, websites created with different shades of blue or a blue-white combination are generally quite popular. Why? Blue typical

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

ly represents a sense of calm, trust and security besides being easy on the eye.

However, using bright blue or bright of any color is a bad idea since the human eye will need to adjust to each color

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

nd it will put unneeded strain on their eyes.

Pink normally represents softness and gentility, which is why it is often used in baby care products while orange which symbolises potency and power is n

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

rmally used in vitamins and health products, energy drinks etc.

Consider Newton’s first law – every action must have an equal and opposite reaction. For each color that you choose, there will be a di

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

ferent reaction to it by every user approaching that site. The question now becomes: how do you know which color won’t affront?

Try basing your color choices on what your site content and product sel

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ls, considering the audience & culture and gender preferences. Men and women prefer different variations of color – men often prefer brighter colors and are generally okay with grays and blacks, while

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

women prefer softer tones likes pastel shades. Cultures vary regarding color usage – for instance a yellow and black site could be a wonderful combination for Americans, but might serve as a reminder

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

o Nazi Germany for an Israeli, hence enforcing that those two colors should never be used in conjunction when designing a website for a Jewish corporation.

Let’s say you just love the blue/purple com

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ination and have a nature-based website. Users do not often associate purple or blue with nature. Green and yellow might be more useful, with yellow used sparingly and green used predominantly due to

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

its generally calming nature.

Multicolored websites have the least visitation span with the span reducing with the introduction of each new color. In general, not more than five different colors shou

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

d be used on a single page.

Concluding, each website is defined not only by the content but by its color – an indirect approach to marketing and propagating a message. While we use body language, web

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

ites use colors to demonstrate the subtleties and finer text.

Colors should not be used to support information, but rather to represent the site’s message and remain consistent throughout the website

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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