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Are you aware that Google quietly slipped into the web design and hosting business as well?

I discovered it myself only a few months ago almost by mistake, w

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

hile playing around with my Gmail account's settings.

If you have a Gmail account, type “http://pages.google.com” into your URL window and hit return to go d

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

rectly to Google's web-site building (called GOOGLE PAGES) interface.

After you log in by using your regular Gmail User ID and Password, you are ready to con

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

struct your web site.

Google really made it “fool proof” to make sure everybody will be able to have a web site without any excuses.

You can select from one

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

of the available dozen or so templates to come up with a fairly decent web site within 15 minutes at ZERO cost.

Once you create your main “Index” page, the r

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st is about creating additional pages and linking them to one another in any way you want.

I recommend you select at least a 2-Column template to use your se

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

cond column as a navigation side bar (where you would have your text links to other pages, including the all important HOME link).

You can import IMAGES as w

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ll very easily and configure both the alignment of the images (click and drag) and their size (small, medium, large).

Here is a valuable HINT that might save

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

you a lot of grief:

When you create a new page, do NOT use a QUESTION MARK in the file name. For some odd reason such pages cannot be linked and they gave a

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

404 error message (page not found) when you try to bring them up in the browser.

Instead, create your pages with file names that do not include a question ma

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

k, immediately publish them as is with no content, then go back to the same page and (if you want) write a HEADLINE that does include a question mark.

Here a

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

re the GOOD POINTS of Google Pages:

1) It is FREE.

2) You can use over a dozen free templates to construct your web site within MINUTES.

3) The web editor

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

nterface does not allow you to do too many things but it is very simple to use and the Header choices provided will satisfy a majority of web users.

4) It is

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

very easy to UPDATE, EDIT and PUBLISH your existing pages.

And here are the NOT SO GREAT aspects of Google Pages:

1) You cannot mess around with the source

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

code. Google has locked it out. Therefore you cannot insert any Javascript, or you cannot have a numerator, etc.

2) For the same reason, you cannot use Googl

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

pages for e-commerce either.

3) You have to start off with a domain name that is always a subset of the googlepages.com, as in “mysite.googlepages.com”. How

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ever, you can POINT your own domain name to this site.

If you need a relatively static website on a FREE and well-maintained server with a FREE and very easy

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

to use foolproof editor, then you should check out what Google has to offer.

I have a feeling Google will not stop with this basic version and will continue

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

to add new features as we go along. It's worth keeping an eye on this new experiment from Google.

---------------------------------------------------

(540 w

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

rds, Copyright May 2006 Ugur Akinci)

by Ugur Akinci, Ph.D.
Creative Copywriter and Technical Communicator
writer111@gmail.com
www.writer111.co

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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The wealthiest 10% of US households are NOT immune to the factors leading to record declines in the September and October Consumer Confidence Surveys of The Conference Board and The University of Michigan.In a recently released survey by The American Affluence Research Center,the wealthy indicate plans to reduce spending and expectations of weaker economic conditions over the next 12 months.

The Super Blog is the ultimate tool for media communication and in the process eliminates the dreaded PR rejection

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