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Doorway and Feeder pages can be immensely powerful in building a flow of traffic to your website. In particular, they attract TARGETED visitors that convert more readily to sales and

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

subscribers.

It's important to see these pages as part of an overall marketing strategy, with all the elements working together towards attracting and channelling your target audie

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ce.

First, what is meant by doorway (or feeder) pages? In the sense that I'm using them, they are web pages especially designed to rank high in the search engines for a particular k

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

y word or phrase. I'm NOT including what is basically a blank page - without any useful content to the visitor - that redirects to another webpage. The doorway pages I'm describing

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ere (and recommending) are content-rich and optimized for your chosen keywords.

They could be articles you've written yourself, modified Private Label articles, and even reprint art

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

cles that have been preceded by your own specially prepared, keyword rich, introduction.

It's tempting to see your website as the center of your particular universe. But the strateg

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

I'm describing does NOT pack your website with doorway pages. Rather, I'm suggesting that you step back and see your main website as the star, or center, of your solar system.

Assu

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

e that your main website has been handling, say, 30 products related to the care of dogs. This could include Dog Training, Hunting With Dogs, Feeding Dogs, Health Care For Dogs, Bree

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ing Dogs, etc.

The structure that I recommend you consider requires you to register a domain for each of the products that you sell, or for each major theme. For each of these you c

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

eate a mini site for that product (or theme). This will contain a sales and ordering page. The ordering page will point back to your main website (where the sale is concluded). These

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

mini sites form the planets of your system and they link to the center - the star.

Each of these mini sites is served by at least 5 doorway (or feeder) sites that contain the inform

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ation rich pages referred to above. These can, for instance, be generated by programs such as Article Miner or Traffic Equalizer. The feeder pages, naturally, all point towards their

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

related mini site. They form the satellites for the planets and link to them.

You provide useful information to the visitor, but the main purpose of the feeder sites is to direct tr

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ffic that has been received from the search engines to the planets, ie, to the mini sites, and finally to the star.

If designed properly, page ranking will also be passed forward, a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

will the links. By having numerous feeder sites that rank well with the search engines, you are creating valuable back links for those sites they link to. Just be sure that the link

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ng is pointed one way - towards the planets and the star.

However, do note that mini sites are not highly regarded for ranking purposes by some of the search engines. If you are sel

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing products on your mini sites, this can be acceptable. If you are aiming for free traffic that you want to funnel towards higher paying Adsense-type adverts on your main site - the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

star in your system - then you will want page ranking that can be passed on to the star (to atract more traffic). In this case, use a content-rich site for the planet, with ten or mo

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e Private Label articles on the topic of this site. Don't use articles with anyone else's outbound links. Save these for the satellites.

This article continues in Part 2 with import

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

nt details about the structuring of doorway pages to provide them with the powerful search engine appeal that sends traffic streaming to your website. Both parts are available online

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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A step by step procedure used by proffessionals to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films.

Today integrating technology is the buzzword, business leaders across the world can't stop discussing about how technology will transform our present business environment. How tech savvy companies will extinct the rudimentary one.

Who doesn't love a bargain? In the increasingly competitive business environment, many retailers are really going the extra mile to make sure that customers keep coming back.

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