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Other Articles - Business Website Marketing - Don't Make These Ten Mistakes!
Creating your website is an investment in your business. When done right, it should be a powerful part of your overall marketing mix. Too often, businesses make the same mistakes when building or maintaining their website.
If you're planning a website development project, be sure to keep these ten areas in mind. If you currently have a website,
If you're planning a website development project, be sure to keep these ten areas in mind. If you currently have a website,
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
use these ten as a checklist and see how you measure up:
1. NOT THINKING ABOUT THE CUSTOMER
If I've said this once, I've said it a thousand times: You don't need a website. Your customers do. Build your site with them in mind. All to often businesses get too caught up in trying to list everything they do and who they are that they fo
1. NOT THINKING ABOUT THE CUSTOMER
If I've said this once, I've said it a thousand times: You don't need a website. Your customers do. Build your site with them in mind. All to often businesses get too caught up in trying to list everything they do and who they are that they fo
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
rget about who's visiting the site. A simple rule to follow: if it doesn't pass the "so what" plan, get rid of it.
Now that doesn't apply to all pages on your site, of course. But it should apply to the majority of it. Especially the high traffic pages, like your homepage. That real estate is precious, so make sure your message matters to your i
Now that doesn't apply to all pages on your site, of course. But it should apply to the majority of it. Especially the high traffic pages, like your homepage. That real estate is precious, so make sure your message matters to your i
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
deal customer base.
2. NO PURPOSE FOR THE SITE
This goes hand in hand with number 1. Before you move forward, be sure to have a plan. You should have a purpose for you site and build it to match that purpose. Can the purpose change later? Of course it can. But if you try to build a site that is all things to all people, you'll end up
2. NO PURPOSE FOR THE SITE
This goes hand in hand with number 1. Before you move forward, be sure to have a plan. You should have a purpose for you site and build it to match that purpose. Can the purpose change later? Of course it can. But if you try to build a site that is all things to all people, you'll end up
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
with a site that is nothing to those that matter most - Your customers!
Here's a hint: think about your ideal employee. What would they say? What could they do? What could they handle for you in terms of communicating with your client? With that in mind, build a website that becomes your 24 hour employee.
3. YOU DON'T EVEN KNOW THEY WERE TH
Here's a hint: think about your ideal employee. What would they say? What could they do? What could they handle for you in terms of communicating with your client? With that in mind, build a website that becomes your 24 hour employee.
3. YOU DON'T EVEN KNOW THEY WERE TH
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
ERE
Even without a reason to return, what many sites lack is a way for visitors to tell you they visited your site to begin with. Consider this: would you build a showroom with no employees? Of course not - there would be no purpose. But, building a website with no way for the customer to interact is the same thing.
Does this mean you h
Even without a reason to return, what many sites lack is a way for visitors to tell you they visited your site to begin with. Consider this: would you build a showroom with no employees? Of course not - there would be no purpose. But, building a website with no way for the customer to interact is the same thing.
Does this mean you h
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
ave to have expensive e-commerce and shopping components? No. Not every business can justify nor needs this level of web presence. However, little things like "how to" articles [take this one for instance], newsletters, free consultations or special offers are great ways to initiate contact from a visitor.
4. TOO MUCH FANCY STUFF
Mor
4. TOO MUCH FANCY STUFF
Mor
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
e often than not, when one or more of the mistakes on this page are made (usually lack of purpose, content and understanding of who the site is for) you'll find a website that is full of flashing neon banners, scrolling text, pop up ads and banner ads. The reason? Rather than plan with substance, the website was designed to either impress on sizz
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
le or to show off the latest trick a web developer has learned.
Keep in mind that your business website should be a place that represents your business in the proper way. Most businesses can do more harm than good when elements of flash and heavy elements are introduced into their website just for the sake of being there. Is there a place for fl
Keep in mind that your business website should be a place that represents your business in the proper way. Most businesses can do more harm than good when elements of flash and heavy elements are introduced into their website just for the sake of being there. Is there a place for fl
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
ash, moving objects and sizzle? Oh yeah - and there are lots of terrific examples out there to point to. Unfortunately, there are many bad examples as well. And that's not good for business.
5. NAVIGATION IS NOT CONSISTENT
Just like painting yourself in a corner, websites with poor or inconsistent navigation often leave visitors wond
5. NAVIGATION IS NOT CONSISTENT
Just like painting yourself in a corner, websites with poor or inconsistent navigation often leave visitors wond
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
ering how they got to where they are and how to get out.
This one is easy to solve, but surprisingly often overlooked. Just remember this: Never assume your visitor knows anything about your website or the browser and design your buttons so your visitor can go anywhere at any time.
6. TELL PEOPLE WHO YOU ARE
Communication is so imp
This one is easy to solve, but surprisingly often overlooked. Just remember this: Never assume your visitor knows anything about your website or the browser and design your buttons so your visitor can go anywhere at any time.
6. TELL PEOPLE WHO YOU ARE
Communication is so imp
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ortant and yet it is done so poorly so often. Remember that you want people to find out about you, not research you. What I mean is by visiting your site, I should know what you do in a matter of seconds. Yes, seconds. Whether that is through clever photography or text or graphics, it doesn't matter.
Remember this: people don't like to read [it'
Remember this: people don't like to read [it'
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
s amazing you've made it this far!] - say whatever you need to say in simple, clear and concise terms so everyone gets it. National newspapers are written at an 8th grade reading level. You're site should be too.
7. FIELD OF DREAMS MENTALITY
I was debating whether or not to include both 7 and 8 as one but they really are different pr
7. FIELD OF DREAMS MENTALITY
I was debating whether or not to include both 7 and 8 as one but they really are different pr
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
oblems, so we'll keep them as is. When someone builds a website and then does nothing to help their own cause by following basic steps, they are essentially thinking "If I build it, they will come". Hence, the Field of Dreams mentality.
Your website is competing with millions of pages on the web and you need to give it some help to get found. Me
Your website is competing with millions of pages on the web and you need to give it some help to get found. Me
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
ta tags, descriptions and keywords help your site to be "found" by search engines. Building the site is not good enough. Make sure you have keywords and descriptions that pertain to your website, but not in too general a term. For instance, if you are a real estate agent, using "Real Estate" is going to put you in a group of thousands and thousan
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ds of websites. But, if you live in New Hampshire and you use terms like "waterfront property in New Hampshire", you suddenly are defining your terms to fit your site.
8. NO CROSS PROMOTION
If you follow this guide and don't make these mistakes, your website will be a very useful marketing tool. Now you need to tell people about it.
8. NO CROSS PROMOTION
If you follow this guide and don't make these mistakes, your website will be a very useful marketing tool. Now you need to tell people about it.
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
Put your website address on everything! Your business cards, your brochures, your invoices, your cash register receipts, TV, radio - whatever!
Even though your website will be "found" by Internet searchers, remember that a high percentage of your visitors will be folks that have seen your website address somewhere other than the web. Now - where
Even though your website will be "found" by Internet searchers, remember that a high percentage of your visitors will be folks that have seen your website address somewhere other than the web. Now - where
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
are they going to see it? That is up to you.
9. NO PLANNING FOR THE FUTURE
Most people evaluate the website project by looking at how much it will cost. I agree that this is important. But you must consider other factors when building your site. One of the most important is scaleability Your business is going to grow, your website i
9. NO PLANNING FOR THE FUTURE
Most people evaluate the website project by looking at how much it will cost. I agree that this is important. But you must consider other factors when building your site. One of the most important is scaleability Your business is going to grow, your website i
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
s going to have to grow with you.
Make sure you're asking yourself "how will this site serve me in the future?" A little aforethought now will help you not only save money but time in the future when its time to add pages, content and additional features.
10. BASIC CONTACT INFORMATION IS HARD TO FIND
This one is the most amazing to
Make sure you're asking yourself "how will this site serve me in the future?" A little aforethought now will help you not only save money but time in the future when its time to add pages, content and additional features.
10. BASIC CONTACT INFORMATION IS HARD TO FIND
This one is the most amazing to
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
me. I can't believe how many people don't put their phone number or email address out in the open where it can be easily seen and used. You would be surprised how many people use the web as a phone book. Not putting your phone number or email where people can see it tells them you really are not interested in hearing from them.
Think about that.
Think about that.
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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