Tune in to WIIFM

Many businesses bemoan the downturn in sales and 'lack of customer loyalty'. They try to pinpoint the source of the problem with expensive consultants or simply throw advertising dollars at the issue, only to end up bewildered (and jaded) when they don't work. What's the solution? Believe it or not, the first step may just be to switch radio stations.

5 Simple Steps To Developing a Powerful Client-Attracting Marketing Message

Do you struggle to tell people exactly what you do? Do you find that you tell prospects about your business services or products yet get very little response in return? If that's the case then you need to consider looking at your marketing message. Many coaches, consultants and solo-preneurs think they have a marketing message but in reality they don't. It's often the reason why they're not attracting as many paying clients as they would like. A clear and concise marketing message speaks powerfully to the needs of your prospects and serves to catch their attention and pique their interest. It stands as the foundation for all of your marketing. Take a look at the following points to craft your own powerful marketing message: -

DECA - Not Your Average Club

Overview of the high school marketing association, DECA. Highlights DECA's competitions and history.

How to Choose the Best Marketing Strategies for You

So, you're thinking about doing some marketing. If you're a small business owner, chances are you've already discovered that your options are practically endless.

Branding Tips For Your Scrapbook Business

Try these tips for branding yourself in the scrapbook business.

Does Your Website Organization Annoy Customers?

When customers arrive at your website, make it easy for them to find what they're looking for. Extra pages with no meaning are merely annoying, and customers on dial-up will probably leave rather than take the extra time searching.

Graphic Designers: How to Waste Money on Direct Mail and Tick Off Your Clients

Communicating with your past design clients is essential if you want continued business and referrals. The challenge is that most designers and business people in general haven't the slightest idea how to do this effectively. Instead, they send out spam-like, meaningless information that makes their clients feel unappreciated and lousy. If you are building your business off of satisfied clients and referral business, you'll want to take a quick look at this article and see a real life situation on how NOT to market to your clients.

The Top Ten Checklist to Edit Your Own Writing

Whether you are writing a book, an article, or your web site sales copy, you need to know that your words speak well for you. Power writing is not easy for most writers, yet when you know that the benefits of smart editing =more clients and customers, you will want to use the 10-item check list below.

Chrome Bar Stools - Built to Last

Tough. Extra strong. Built to last. Every day, these words are flung at us by radios, televisions, and the Internet. Such descriptions tell us that particular products on the market will not break or break down the day after we buy them. Of course, this idea makes sense.

Customize a Value Chain for Your Consumer

Value Chain Analysis works best when both Value Chains are business value chains. But what if you are marketing directly to the Consumer? Time to customize your value chain.

Retail Marketing - Preparing For The Future

Understanding the current and expected changes to economic conditions is critical to business decision-making. You need to constantly review material to assist your business in making an educated assessment of economic conditions impacting on your market, and the retailing sector in general.

Business Card Communication I

The way you communicate yourself, your contact information and your market are vital in your business card. Clarity is vital to an effective business card. But clarity, although necessary, is not sufficient to really set your card apart from the rest. If clarity were the only consideration, then the most effective business card imaginable would be a white rectangle that contains your name, your business, and your contact information, and nothing else. If you were handed a business card like this in the real world, you'd more likely than not throw it out without even a second look. That card contains everything a potential client would need to contact you, yes--but why would they? What incentive have you given them? This brings us to the point of designing an effective business card: designing for communication. If your goal is to bring in ....

Are You Tuned to WIFFM?

When a prospective client is talking to you, reading your newsletter, scanning your website, you can be sure that he has Radio Station WIIFM running through his head.

A Key Travel Business Opportunity For Sustained Sales Growth

Question: What is one of the easiest ways to get a sustained increase in sales in your travel business? Answer- track and monitor the amount of people you give a quote to versus the number people who buy. Look at ways of improving the conversion rate to sale. Now this sounds simple but in theory hardly any travel business or any business does this effectively. But I am convinced after coaching 146 businesses that this is one of the easiest ways to get sustained improvement.

Using Your Business Cards To Create More Business

Every day people use business cards to give their contact information without realizing what a powerful tool their business card is. Whether you are marketing a product or a service, giving out business cards is essential to marketing your services or skills.